Wednesday, February 18, 2009

Keep Them Coming Back with a Newsletter

Several of my blogging friends have recently asked me about newsletter services. It is a very helpful marketing tool for blogs and online stores, as you can target bulk email marketing to your fans while protecting your domain from false spam reports.

The number of email marketing services out there seem a little bit confusing. There are several free services that work well for small mailings. However, the number of ads that even go so far as to appear in the first sentence of the mailing make it more likely for your news to be classified as spam.

On the other extreme, there are email marketing services that offer tracking, professional layouts, and all the bells and whistles. The cost may not seem too prohibitive, but if you are starting off small, the newsletter service can take up a big chunk of your resources if you are not using it.

I recently discovered Icontact, which has plans starting at $9.95 per month.

The service cost scales upwards depending on the size of your list. Right now, there is a free 15 day trial, so that you may take it for a test run before shelling out money.


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