Friday, July 25, 2008

Look Sharp at Your Next Fair

Exhibiting at vintage clothing fairs, as well as more general antique fairs can be an exciting idea when you start out in the business of selling vintage clothing. However, it is also a lot of hard work to set up trade show booths. Why do I say "trade show booth" versus "antique stall?" The more polished you look, the less people who are unfamiliar with vintage clothing will look down their nose at the "old clothes," and the more they will feel invited and warmly welcomed to browse in your booth. Tailored table skirts also look much better than metal table lets.

Pipe and Drape set ups can serve two purposes. Surely, some venues provide them but many do not, especially if they are in a non traditional locale. It creates a barrier between your potential customers from the hustle and bustle of the rest of the show, and if rigged in a certain way, you can also create a small "changing room" area with pipes and drapes. Occasionally, you will have an instance of someone forcing a jacket on that they are only thinking wishfully that it will fit. Overall, however, it increases sales.

Also, another nice touch are banner stands. I see so many exhibitors who spend half the day messing with signage. They fall down from being fastened just be a few clips. Banner stands will take care of the problem.

Have fun at your next show, but with a little preparation, you can make it profitable and fun.

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