Social Media Marketing in the Middle East

Internet and smartphone use in the Middle East has grown by leaps and bounds. There was a 240% increase in Twitter users in 2010, and 30.2 people were using a form of social media, whether that was Facebook, Twitter or other platforms.

Internet marketing in the Middle East has also grown exponentially. While email marketing is still favored, social media marketing is a fast moving segment. An interesting statistic would be how much of that marketing is in Arabic, other local languages and how much marketing is in English to target a worldwide audience or English-speaking expats.

How will these statistics effect the way YOU market? Would you be inclined, if you sell clothing or antiques online, to include some Middle Eastern nations in your shipping sphere, or will it not change your habits?