Friday, April 21, 2006

Tune Togs: "40s does 90s?"

It is very common to see items described as "40s does 90s," meaning an item that was made in the 1990s that has some design details that evoke styling from the 1940s. Have you ever seen an item made in the 40s that was inspired by the 90s?

1890s that is.

I recently came acrossed this 1947 ad for "Tune Togs," a resort and beachwear line that featured novelty prints. The illustrations dramatized a different song from the "Gay 90s." This one features the tune "By the Sea." Did you know that song was that old?

Promotional song books were made to advertise the line.

If you have "Tune Togs," I would love to see photos of them. Post a picture url in comments to share with readers, or email me.

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At 4/27/2006 10:02 AM, Anonymous Lizzie said...

I'm never seen, nor heard, of this label, but you can be sure I'll be looking for it now! Thanks for sharing it.



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